As a business owner, having a strong content marketing strategy can help you grow your brand’s audience. But, creating content and crossing your fingers that it is going to do something isn’t going to give you the returns you want. Tayler Cusick Hollman and Two Bright Lights' Manager, Meghan Brown, teamed up in this webinar to help you build a strong content marketing strategy for your wedding business!
*Please note: Some of the screens shown in this video have been updated and may look a little different, but we think you'll still find the information in this tutorial super helpful!
Some of our favorite highlights from this webinar:
03:42 - What is content marketing & why is it important for your business?
09:33 - Where should you publish your content & how do you get it out there?
14:29 - Diversifying your content portfolio using different publishing channels
17:07 - Resources for building a solid foundation for your content strategy
20:30 - Great resources for stock photography
21:00 - Tips for writing, overcoming writer's block & working with a copywriter
23:45 - Tips and solutions for graphic design to support your content
24:56 - Resources & tools for submitting your work & stories for publication
31:06 - Setting a schedule for distributing your content
35:30 - Planning & managing your content calendar
39:40 - Being intentional about your content strategy
42:30 - Always remember to give credit where credit is due
45:20 - What not to do when it comes to writing & publishing content
46:40 - Great ideas for finding inspiration for content
47:18 - How to not lose steam